It’s been a wonderful ride in our GRA Ikeja store but we’ve come to the end of that road. From the 1st of November, we will no longer be operating from GRA, but from our new location on the Island (address coming soon). Our mainland customers need not worry, however. We will maintain a presence by stocking at Bolis, suite 15 Adebola Mall, Isaac John Street, GRA.
GRA holds special memories for me. The first two Tae stores were located there; 26 Joel Ogunaike was the first address, a tiny shop where the brand grew wings. Women I’d never met walked in off the street and took a chance on this unknown brand by not only buying, but also returning over and over again, oftentimes with friends. Saturdays were raucous affairs; we had a shop full of women laughing, shopping and selling the brand. This tradition was carried into 15b Oduduwa way and is one we hope to continue at the new store. I’ve met amazing women who have grown to be not just friends but also staunch brand loyalists.
From Saturday 8th October, we will begin a two-week Relocation Sale to prepare for our big move. The discounts are fantastic – everything must go! Sometimes we’ll have wine and cake and other times, it will be just groovy music (Recession is NOT just a word after all) but nevertheless, I hope you’ll swing by and start your Christmas shopping a little early.
Please join the celebration (and receive even more discounts) by sending pictures of you wearing your favorite Tae outfit via whatsapp (+2347063883454), instagram or facebook (@taeafrika). We’d also like to hear your Tae stories about what makes the brand special to you.
I get asked a lot about how I built the Tae brand and my answer is always the same – Word of mouth. I am grateful and cannot thank you enough for being a part of the Tae story. Another chapter is about to begin; I hope you’ll stay along for the ride.
Cheers to new beginnings!