Oyinade

I don’t consider myself a designer. When I’m asked what I do for a living, I try to avoid using that word, so I say I make clothes for women. This is true, and it really is that simple. My genius lies in the way I interpret trends to create effortless and stunning pieces that give full expression to your individual style. Quite simply, I make clothes you would want to wear.

I lost track of all this for a moment when I felt pressured to explore new, seemingly more attractive paths and failed to stay true to myself. Oyinade is my journey back to what I’ve always done best, what you’ve always loved about Tae, and the very essence of the brand.

I’ve gone back to the beginning. Back to the original promise to you, to make clothes which are elegant, timeless, real conversation starters. As seen in the collection, my bursts of creativity will find expression in different ways. It could be through the creative use of African wax print, or perhaps linen would be more to my fancy. Maybe I’ll bling a little, maybe I’ll bling a lot and maybe not at all.

What I will do is continue to create those pieces that are guaranteed to resound with you and keep you feeling absolutely fabulous.

Thank you for sticking with me through this crazy, wonderful ride. I’ve got so much more I can’t wait to show you! Cheers to many more years of celebrating!

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